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Answers as your brokerage

Greeting, office, and tone configured to sound like your front desk. It answers for the brokerage and routes from there — it is not an individual agent's personal line.

Captures what the agent actually needs

Which property, buyer or seller, timeline, and whether financing is already in place — asked the same way on every call and passed on with the handoff.

Routes to the right desk

To the listing agent, or to whoever holds floor duty, by the rules you set during onboarding. Inquiries you flag as time-sensitive escalate the way you specify.

Stops where the license starts

It never prices a property, offers an opinion of value, or negotiates terms — those are your agents' work, and the AI hands them over rather than guessing.

By staying out of it entirely, and the design is deliberate. The agent asks every caller the same qualifying questions in the same order, and it does not ask about — or record — who will be living in the home, family or children, disability or accessibility needs, or any other protected characteristic.

If a caller asks what a neighborhood is like, whether an area is good for families, or how the schools are, it does not answer. Those questions are where steering happens, and a safe-sounding answer is still an answer. It says the licensed agent will discuss the area and routes the call.

One thing we will not claim: this does not make your brokerage fair-housing compliant. Compliance is your operational state, covering your agents, your training, and your marketing. What the AI gives you is a phone script that says the same thing to every caller, every time — and your own counsel should review how it's configured for your market.

No, and that's a hard rule rather than a setting. In most states, discussing price, terms, or property specifics is licensed real-estate activity. The AI captures the question and routes it to the agent — it never gives an opinion of value, never offers anything resembling a CMA, and never negotiates. It also never states or implies that anyone has become a client of the brokerage; that decision stays entirely with you.

No. LunaFront is inbound only — it answers the calls your brokerage already receives, including the number displayed on your listings, your sign riders, and your main line. It does not dial out, work a form-fill queue, or chase leads. If outbound callback is what you're shopping for, we're not that product, and we'd rather say so now.