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How It Works

A front desk that never misses,
set up and run for you.

LunaFront is a fully managed AI front desk. We configure it around your practice — your services, booking rules, and voice — then it answers every call, handles intake, and books appointments around the clock. Here's exactly how it works.

The call flow

What happens on every call.

1

A call comes in

Day or night, the moment your phone rings, LunaFront answers — no voicemail, no hold music, no busy signal, even when several calls land at once.

2

It answers like your front desk

In your practice's voice, with your greeting and your information. It sounds like a knowledgeable member of your team — not a generic robot.

3

It handles intake & qualifies

It asks the questions you'd ask, captures the details you need, and follows the exact booking logic you set during onboarding — flagging urgent or high-value callers.

4

It books the appointment

The booking lands directly in your calendar, and it can reschedule and cancel too. If a call genuinely needs a person, it escalates or takes a detailed message — a call is never dropped.

A Call, Annotated

What a call sounds like.

Illustrative example. This is a written walkthrough of the call flow — not a recording or transcript of a real call, and Radiance Med Spa is a fictional practice. The real thing is the live demo: LunaFront calls you.

Tuesday · 9:07 PM · the practice closed two hours ago

LunaFront (AI)

Thank you for calling Radiance Med Spa. This is the front desk — how can I help you today?

Picked up right away — 9 PM on a Tuesday, after close. No voicemail.

Caller

Oh — hi. I saw you do lip filler. Can I ask a couple of questions?

LunaFront (AI)

Of course. We offer lip filler with our nurse injectors, and everything starts with a consultation — that's where you get a personalized plan and exact pricing. Would you like me to find you a time?

Answers from the practice's own services and rules — it never improvises.

Caller

Maybe. I work until 5 most days, though. And… is filler okay if I'm breastfeeding?

LunaFront (AI)

That's an important question for your provider — I'll note it on your file so it's answered at your consultation; I don't give medical advice on the call. As for timing, we have evening openings Tuesdays and Thursdays. Thursday at 6:15 is available — would that work?

Clinical questions are never answered by the AI — they route to the provider. Times follow the practice's real availability rules.

Caller

Thursday at 6:15 works.

LunaFront (AI)

Perfect. Can I get your first and last name, and the best number for a confirmation text?

Intake — it captures exactly the details the practice set during onboarding.

Caller

Jordan Avery — 555-0134.

LunaFront (AI)

Thank you, Jordan. You're booked for a lip filler consultation Thursday at 6:15 PM — you'll get a confirmation text shortly, and your provider will have your question ready to discuss. Anything else I can help with tonight?

The booking lands on the calendar with notes attached. And if a caller ever needs a human, the call escalates by the practice's rules — every call ends with a defined outcome.

A script can only show you the flow. The voice, the timing, the feel — that's what the live call is for.

Hear it call you

Want to steer the call yourself? Explore what happens on other paths →

Built for the real world

No voicemail. No busy signal. No dropped calls.

After hours & weekends

It answers when your desk is dark — exactly when most booking inquiries come in.

Call spikes

It handles many calls at once, so a busy stretch never turns into a busy signal.

Smart escalation

True emergencies and human-only requests route to you, your way — never ignored, never dropped.

Integrations

Works with the tools you already use.

The integration work is ours, not yours — there's nothing for you or your staff to install or learn.

Your calendar & scheduling

Bookings land where you already manage your day, entered the way your front desk would enter them.

Your CRM & patient records

New leads and call details flow into the system you already use to track patients.

Your phone number

Callers reach you on your existing number — we set up the routing so nothing changes for them.

Onboarding

Live in about five days.

1

Day 1 — Kickoff

We learn your services, booking rules, hours, and how your front desk should sound.

2

Days 2–3 — Configuration

We build your scripts, intake flow, and booking logic, and connect your calendar, CRM, and phone number.

3

Day 4 — Testing

We run test calls with you and fine-tune until it handles your real scenarios correctly.

4

Day 5 — Go live

Your AI front desk starts answering — and we keep managing and adjusting it for you.

Capabilities

What it does — and what it doesn't.

What LunaFront handles

Answer every call 24/7 — nights, weekends, holidays
Book, reschedule, and cancel appointments
Text callers a secure link to pay a deposit or booking fee
Send automated reminders, no-show follow-ups, and review requests (text & email)
Answer common questions (hours, location, services, pricing)
Qualify and capture new leads
Follow your custom booking and intake rules
Escalate or take a message when a human is needed
Handle multiple calls at the same time
Speak with callers in multiple languages (Pro)

What it leaves to your team

Give medical, clinical, or treatment advice
Diagnose or handle medical emergencies (these route to a human or your protocol)
Read or store card numbers over the phone — it texts a secure payment link instead
Replace your clinical staff or in-person care

Fully Managed, Not Self-Serve

AI receptionist software makes it your job.
LunaFront makes it ours.

Write the AI's scripts, prompts & booking logic

With DIY AI softwareYou do
With LunaFrontWe do

Connect the calendar and your systems

With DIY AI softwareYou do
With LunaFrontWe do

Test it before it takes a real call

With DIY AI softwareYou do
With LunaFrontWe do

Monitor calls & fix odd behavior

With DIY AI softwareYou do
With LunaFrontWe do

Keep it current as services & hours change

With DIY AI softwareYou do
With LunaFrontWe do

What lands on your desk

With DIY AI softwareA settings dashboard
With LunaFrontBookings & call summaries
With DIY AI softwareWith LunaFront
Write the AI's scripts, prompts & booking logicYou doWe do
Connect the calendar and your systemsYou doWe do
Test it before it takes a real callYou doWe do
Monitor calls & fix odd behaviorYou doWe do
Keep it current as services & hours changeYou doWe do
What lands on your deskA settings dashboardBookings & call summaries

The full comparison: LunaFront vs. DIY AI tools →

Security & Your Data

Built to protect your data.

Your callers' information is handled with care at every step — from the first ring to the booked appointment.

Per-Practice Separation

Each practice is set up as its own separate account, so your data is kept apart from other clients'.

Encrypted Connections

Caller and booking details are transmitted over encrypted, secure connections.

Controlled Access

Access to your account is permission-based and logged, so only authorized people can reach your data.

Only What's Needed

We collect only what's needed to answer, qualify, and book — nothing more.

No Silent Drop-Offs

When a call goes beyond the AI's scope, it's escalated to your team or flagged for follow-up — every call has a defined outcome.

If it doesn't cover its plan fee in 30 days, we refund that fee.

If LunaFront doesn't book enough in your first 30 days after go-live to cover your monthly plan fee, we refund that month's plan fee. The one-time $299 setup fee is not refundable.

Hear it call you

Prefer to talk it through? Book a free consultation.