How We Compare
The same job — done without the gaps.
Most practices already have some way of handling calls. Here's how a fully managed AI front desk stacks up against the alternatives — fairly.
Answers every call — 24/7, after-hours & holidays
Books appointments into your calendar — not just messages
Speaks in your practice's voice, with your scripts & rules
New-patient intake & qualification
Handles call spikes without hold times or busy signals
Flat monthly price — no per-minute or per-call fees
Nothing to install, staff, train, or learn
No sick days, turnover, or hiring
Escalates to your team when a call needs a human
| LunaFront | Answering service | In-house front desk | Voicemail | |
|---|---|---|---|---|
| Answers every call — 24/7, after-hours & holidays | ✓ | ✓ | ✕ | ✕ |
| Books appointments into your calendar — not just messages | ✓ | — | ✓ | ✕ |
| Speaks in your practice's voice, with your scripts & rules | ✓ | — | ✓ | ✕ |
| New-patient intake & qualification | ✓ | — | ✓ | ✕ |
| Handles call spikes without hold times or busy signals | ✓ | — | ✕ | ✕ |
| Flat monthly price — no per-minute or per-call fees | ✓ | ✕ | ✓ | ✓ |
| Nothing to install, staff, train, or learn | ✓ | — | ✕ | ✓ |
| No sick days, turnover, or hiring | ✓ | ✓ | ✕ | ✓ |
| Escalates to your team when a call needs a human | ✓ | — | ✓ | ✕ |
The Cost of the Alternative
median U.S. receptionist salary, per year
Source: U.S. Bureau of Labor Statistics, May 2024
— and that's one person, one shift.
Nights, weekends, lunch coverage, sick days, and turnover are all extra. LunaFront starts at $449/month — about $5,400 a year — answers every hour of every day, and never calls out.
vs. an answering service
They pick up — but they take a message and read from a shared script. LunaFront books the appointment, in your practice's voice, following the exact rules you set. The booking lands in your calendar; it doesn't sit in a message queue waiting for someone to call back.
The full comparison →vs. an in-house front desk
A great receptionist is invaluable, and LunaFront isn't here to replace the relationships your team builds in person. But one person can't answer during a treatment, at midnight, or take three calls at once. LunaFront covers exactly those gaps — so no call goes unanswered and no booking slips through, without adding salary, benefits, or turnover.
The full comparison →vs. DIY AI receptionist tools
Self-serve AI apps are cheap — until you count your own hours. You write the prompts, test the edge cases, monitor the calls, and fix it when it misbehaves. LunaFront is fully managed: we configure, test, and tune it for you, so running the AI never becomes your second job.
The full comparison →vs. voicemail / doing nothing
Voicemail is where bookings go to die. Most patients won't leave a message — they simply call the next practice on the list and book there instead. Every missed call is revenue walking out the door.
See what missed calls are costing you → ROI calculator
And what the alternatives cost you personally → benefits beyond ROI
If it doesn't cover its plan fee in 30 days, we refund that fee.
If LunaFront doesn't book enough in your first 30 days after go-live to cover your monthly plan fee, we refund that month's plan fee. The one-time $299 setup fee is not refundable.