Pricing
One monthly rate.
Minutes included.
Every plan is fully managed — we configure and run your AI front desk for you. Call minutes are included in the plan, not metered from the first second. No contracts, and a 30-day guarantee on your first month's plan fee. Every number is on this page, because a price you have to ask for is a cost too.
Starter
Core front desk coverage for growing businesses.
+ $299 one-time — we build and test your front desk before it takes a call
Included each month
Growth
Full front desk management for established businesses.
+ $299 one-time — we build and test your front desk before it takes a call
Included each month
Pro
White-glove front desk ops for high-volume businesses.
+ $299 one-time — we build and test your front desk before it takes a call
Included each month
Additional minutes and messages are billed at our published rates, with no markup. Text features activate once U.S. carrier registration is complete. See the rates →
Every plan: month-to-month · $299 one-time setup · 30-day ROI guarantee.
Rates
What you pay past your allowance
Your plan includes a monthly allowance of call minutes and text messages, and everything inside it is already paid for. These are the two rates you are billed at past it — the same rates your services agreement names.
- AI-handled call minute
- $0.1985 / minCovers the call and the AI that answers it, recorded and transcribed.
- Text message
- $0.0079 / segmentBilled per segment, not per message.
Usage inside your allowance never bills — your monthly allowance is Starter 1,000 · Growth 2,000 · Pro 4,000 minutes and text messages. Past it, overage is billed at the rates above with no markup. We notify you at 80% of an allowance and again at 100%, before anything bills. Rate changes carry 30 days’ notice by email. Outbound calling is exception-priced and quoted in writing before anything runs.
How a text is counted
A text message bills per segment, not per message. A segment is 160 characters — or 70 if the message contains an emoji or a curly quote, because either one re-encodes the whole message. A 200-character appointment reminder is two segments.
The Cost Guide
What a 24/7 front desk actually costs.
Four ways to cover your phone, side by side — including the costs that don't show up on the invoice.
What it costs
What it buys
The cost that hides
Go deeper
| Hire another receptionist | Answering service | DIY AI receptionist app | Luna Front | |
|---|---|---|---|---|
| What it costs | $38,010/yr median salaryBLS, May 2024 — before payroll taxes, benefits, PTO coverage, and turnover | Usually per-minute or per-callthe bill scales with your call volume — busy months cost more | Low sticker — often under $100/moself-serve software; you run it | $449–$1,199/mo + $299 one-time setupevery price is published above, each tier with call minutes included |
| What it buys | One shift, five days — minus lunch, breaks, and time off | The phone gets picked up; you usually get a message, not a booking | An AI that answers — once you've configured, tested, and tuned it yourself | Answering, intake, qualification and booking, 24/7 — built, tested, monitored and tuned for you. 1,000–4,000 minutes by tier; social DMs and ad lead capture on Growth and Pro. |
| The cost that hides | Hiring time, training time, rehiring when they leave | The callback work — your staff still has to return it, reach the caller, and book | Your hours: prompts, testing, monitoring calls, fixing odd behavior — ongoing, forever | Minutes past your plan's allowance, at the rates published above — allowances are sized so most businesses stay inside them |
| Go deeper | vs. hiring → | vs. answering services → | vs. DIY AI tools → | You’re reading it |
And the row that isn't in the table: the phone nobody answers. The after-hours caller who books elsewhere, the new customer who won't leave a voicemail, the busy-stretch call that never rings twice — every column above costs less than that one. Put your own numbers in →
Cost Questions
Asked before, answered here.
If it doesn't cover its plan fee in 30 days, you aren't charged it.
Your first plan fee isn't charged until 30 days after go-live — and only if Luna Front booked enough in those 30 days to cover it. If it didn't, that month is never billed. The one-time $299 setup fee is charged at signup and is not refundable, so the most you can be out is that $299.
No lock-in
Every plan is month-to-month. Cancel any time, no cancellation fee.
Questions first? Read the FAQ or hear it answer a call.